Digital Strategy in Georgia: from chaos to predictable growth

89% of companies in Georgia use internet marketing erratically and lose money. Do you have SEO, SMM or advertising but no system? We create digital strategies that turn disparate actions into comprehensive growth and predictable profits.

Get a consultation on digital strategy Learn more about our approach

Why businesses in Georgia are losing money without digital-strategy

Digital marketing without a strategy is like building without a project. You try SEO, context or SMM, but there is no synergy, and the money goes to nothing.

Our team at Web-Come Agency offers development of digital strategy. in Georgia that integrates all internet marketing channels into a single system. We analyze the market, build a roadmap and make so that each channel strengthens the other.

What we do

  • Deep analysis of the market and competitors
  • Defining the target audience and mapping its path
  • Calculation of unit- economics and KPI for each channel
  • Step-by-step implementation plan and budget allocation
  • System of analytics and strategy adjustment
  • Integration of SEO, advertising, SMM into a single ecosystem

Business Benefits

  • +63% budget efficiency - every GEL works more efficiently
  • ROI 2.5x: In 6 months you get 2.5x your marketing revenue
  • Systemic growth: Instead of chaotic actions - predictable development
  • Unified ecosystem: All channels work cohesively and reinforce each other
  • Measurable results: You know exactly what works and why
  • Scalability: A ready-made system to grow your business 2-3x faster

Services on digital strategy development

Comprehensive digital strategy

For businesses that want a complete transformation of their digital presence and systemic growth for 2-3 years ahead.

Features:

Full cycle of strategy development: in-depth analysis of the market and competitors, building sales funnels, calculating unit economics, integration of all digital channels into a single system, implementation roadmap with KPIs and deadlines. We create not just a plan, but a working system for your growth. Result: A unified marketing ecosystem where each channel strengthens the other. ROI growth of 150-250% in 6-12 months, 35-50% reduction in cost of customer acquisition, predictable and scalable business growth.

New Product Launch Strategy

For companies that are bringing a new product or service to market and want to do so with maximum efficiency and minimum risk.

Features:

Analysis of the market window, definition of product-market fit, building a funnel launch, pricing and positioning strategy, phased launch plan with pilot testing, feedback collection system and rapid iterations. Result: successful launch with conversion rates 40-70% higher than the market average, fast return on investment (3-6 months), creation of sustainable demand and a loyal core of customers.

New Market Entry Strategy

For businesses that are planning to expand into new regions of Georgia or neighboring countries (Armenia, Azerbaijan, Turkey).

Special features:

Cultural and market analysis of new territories, product adaptation and communication, building local presence (including local SEO and maps), strategy partnerships and local integrations, multi-regional reputation management plan. Result: successful expansion with retention of unit economy, brand recognition in new markets in 4-8 months, market share 15-25% in the first year.

Marketing Budget Optimization

For companies that are already spending on marketing but are unhappy with the effectiveness and want to reallocate resources for maximum impact.

Special features:

Audit of current spending and channel effectiveness, budget reallocation based on ROI-maximization principle, elimination of "leaky" places in the funnel, implementation of attribution system and end-to-end analytics, gradual optimization plan without losing current results. Result: 60-100% increase in budget efficiency at the same costs, 2.5-3x increase in ROI, clear understanding of the ROI of each channel.

Corporate digital transformation

For large companies that need to integrate digital into all business processes and change the mindset of the team.

Features:

Transformation of the business model for the digital era, implementation of a data-driven culture, process automation, change of the organizational structure, training and adaptation of the team, creation of digital expertise centers within the company. Result: A company ready for the digital future: 2 times faster decision-making speed, adaptability to market changes, 25-40% reduction in operating costs, innovation as part of the DNA.

Content and Brand Strategy

For businesses that want to build a strong brand through content marketing and become an opinion leader in their niche.

Features:

Develop a 12-24 month content strategy, create a system of content production, distribution across channels and formats, a strategy for working with opinion leadership and UGC, a plan to measure the impact of content on business metrics. Result: Brand recognition +80-120%, cost of customer acquisition -40-60%, positioning as a niche expert, loyal audience that sells for you.

Cases

Case 1: Paint manufacturer

  • Problem: Inefficient use of advertising budget.
  • Solution: Reallocated budget between channels, created sales funnel.
-35%
cost of customer acquisition
+61%
conversions to orders

Case 2: Batumi Car Service

  • Problem: Scattered marketing activities without an overall plan.
  • Solution: Developed a unified digital strategy with a focus on loyalty and local promotion.
+47%
loyal customers
+28%
increase in average check

Case 3: The company to bring cars from abroad

  • Problem: Weak presence on the Internet, ineffective advertising budget allocation.
  • Solution: Redistribution of advertising budgets, creating new channels to attract customers with high conversion rates.
3x
clients per month
3.7х
ROI
Discuss my project

Workflow

1

In-depth analysis

Research the market, competitors, your audience and current results.

2

Goal Setting

Set measurable KPIs and prioritize them.

3

Strategy Development

Create a comprehensive plan across all digital channels.

4

Calculating Economics

Calculate unit economics, LTV, CAC and predict ROI.

5

Implementation Plan

Develop a roadmap with milestones and timelines.

6

Implementation and Support

Help implement the strategy and adjust as needed.

Exclusive offer

When ordering a comprehensive strategy - free workshop for your team on digital marketing and 3 months of follow-up with weekly consultations.

Take advantage of the offer

FAQ: Answers to questions about digital strategy

Ready to turn chaotic marketing into a growth system?

Get a free consultation to develop a digital strategy for your business with a forecast of potential growth. Leave a request and our strategist will contact you at within 2 hours.

Or contact us directly:

+995 557-577-088
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